Hemel Hempstead

5 Marlowes, Hemel Hempstead, HP1 1LA,

Here at Sure Sales & Lettings, our aim is simple; taking the time to understand our client’s needs and utilising our flexible service packages to fit individual requirements, whatever they may be.

Our innovative, customer focused brand was established by Directors Sunil Mehta & Nimesh Shah in 2003 and we are now one of the largest & most pro-active independent agents in town. Our flagship Hemel Hempstead branch offers a range of property services from Sales, Rentals, Mortgage Services, 24/7 Property Management for peace of mind & Buy to Let advice for Buyers, Sellers, Tenants & Landlords.

Sure Sales & Lettings’ success is predominantly due to our careful selection of staff, ensuring they uphold our ethos of providing a superior level of customer service, excellent market knowledge and simply put an honest, reliable service. The 100+ 5 STAR Google reviews of our business is testament to this and can be seen on the following link – http://tinyurl.com/gwo5c6k.

Whether you’re looking to sell, let, buy or rent you can be sure your property matters will be in safe hands. Our dedicated sales, lettings & property management teams are on hand to answer any questions or queries you may have, the benefit of this being you will deal with the same property expert each time.

For further information or any advice on your property, drop in & see us at our high street office – 5 Marlowes, Hemel Hempstead, HP1 1LA or contact us on the details provided on this page.

We look forward to hearing from you!

Find Us

5 Marlowes, Hemel Hempstead, HP1 1LA,

Meet the Team

Nimesh Shah | Franchise Recruitment

Originally working in business travel for a top investment bank, Nimesh started up SureLet Hemel Hempstead Ltd (now Sure Sales & Lettings) in 2003 alongside his cousin & business partner Sunil. As there were few businesses specialising in lettings at the time, SureLet rapidly became an established business in the town and continues to be one of the longest standing and most successful rentals companies in Hemel Hempstead. In 2015, Nimesh started franchise sales for Sure Property Group and has successfully assisted in growing the Sure network with new Sales & Lettings offices being set up across the UK.

Sunil Mehta | Franchise Recruitment

Similar to his cousin & business partner Nimesh, Sunil became joint director of SureLet Hemel Hempstead Ltd (now Sure Sales & Lettings) after deciding to step back from working in Investment Banking HR at Morgan Stanley in London. Where Nimesh covered the back end running of the business, Sunil was the face of the office, building solid relationships with a multitude of new landlords and tenants, many of which continue to deal with the business to this day. In 2015, alongside Nimesh, Sunil started franchise sales for the Sure Property Group and was instrumental in revamping the franchising model and helping to establish new Sales & lettings offices setting up across the UK.

Bradley Trainis | Branch Manager

With over 30 years’ experience working for both independent & corporate estate agents, Bradley has an in depth knowledge of the property market and invaluable experience in sales, lettings and property management. As a result of this, you can rest assured that whatever your property matters may be, you will be in safe hands! Bradley joined Sure Sales & Lettings Hemel Hempstead as Branch Manager in 2015 and is responsible for overseeing the sales, lettings and property management teams, ensuring each team is working effectively and that all procedures are carried out in a professional and timely manner.

Martin Rees | Marketing Coordinator

Martin joined Sunil & Nimesh in July 2011 to help start up the sales arm of the business – Sure Sales. Although at the time the property market was still recovering from the recession, his upbeat and relentless enthusiasm to make the business a success was instrumental in helping the business grow exponentially year on year. Martin became Marketing Coordinator at the start of 2017 and is now responsible for social media, marketing and events for the Hemel office. Outside of his estate agency work, Martin is also a successful magician and set two new Guinness World Record in 2016 for performing the most magic tricks on a skydive, all to raise money for a children’s charity!

Arif Javed | Valuations Manager

Starting his career as an Apprentice Lettings Negotiator, Arif quickly progressed to Head of Lettings then moved into the Sales sector as a Property Valuer. As well as rising through the ranks within the Agency, Arif also started his own cleaning company which lead to him winning the Lloyds Bank Young Entrepreneur of the Year Award when he was 19. Arif joined Sure Sales in September 2016 where his intuitive awareness of market conditions and ability to understand a client’s needs has help him secure many property instructions & made him an integral part of the Sure Sales team.

Rachel Lloyd | Senior Negotiator

Growing up, Rachel’s family owned their own independent estate agency which gave her invaluable knowledge of the property sector from a young age. Moving from her family business to a corporate agency in London, Rachel quickly established herself as a prolific negotiator dealing with high end clients & celebrities on their homes. As well as working within an agency, Rachel also manages her family’s rental properties so she understands and appreciates the process from a landlord’s perspective. Her deep passion & enthusiasm for the property sector is a driving force in her work and her approachable, friendly nature ensures all clients receive maximum customer satisfaction.

Abbie Lansley | Senior Lettings Negotiator

Abbie started as part of a lettings apprenticeship scheme in 2015 and on the successful completion of her apprenticeship was promoted to Lettings Negotiator. Originally coming from a customer service background, Abbie has a confident and professional approach to her work, be it dealing with tenant enquiries, attending viewings and negotiating offers with landlords. She takes the time to understand people’s needs rather than making assumptions and is the first to pick up the phone and keep landlords up to date on their properties progress and inform them of any new legislation that may have come into effect.

Magda Tomala | Lettings Negotiator

Magda has been a Negotiator at Sure Sales & Lettings for over 5 years and is predominantly responsible for conducting lettings viewings and generating new rentals business. Her experience gained from working within the company has given her a good knowledge of the lettings market in the Hemel Hempstead area. Originating from Poland, Magda has the added advantage of being able to speak with Polish tenants in their own language, which instantly makes the tenants feel more comfortable and confident in dealing with their property matters and ensures a swift and smooth transaction in getting matters resolved.

Shelley Gindrat | Lettings Negotiator

Shelley joined Sure Sales & Lettings as a part-time Lettings Negotiator in April 2016 and after impressing the team with her capabilities, became a full time member of staff. When registering tenants, she takes the time to establish exactly what they are looking for and often is able to match the right tenant with the right property on the first day of dealing with them. Having grown up in Hemel, Shelley has a good knowledge of the town and her experience from previous work has resulted in her being able to act promptly and professionally when any problems arise.

Helen Whiteman | Property Manager

Helen joined Sure Sales & Lettings in 2013 as the first Property Manager to be permanently based in the Hemel office. Her initial role was to deal with any maintenance issues that arose in tenanted properties and arrange contractors to visit and repair accordingly. Since then, Helen has taken over other responsibilities such as ensuring Landlords are up to date with their annual property gas safety checks and dealing with rent protection to give landlords peace of mind.

Gemma Patterson | Property Manager

Coming from a background in property management having spent 7 years with a corporate agent, after taking time out to raise her children, Gemma joined Sure Sales & Lettings in 2014 to assist in dealing with maintenance issues and property inspections. Gemma has a keen eye for how properties look and her in depth inspections ensure that landlords are kept fully up to speed on how their property is being looked after and where living standards fall short, she will be the first to inform tenants of what areas need improvement.

Jodie Franklin | Block Manager

Jodie has been with Sure Sales & Lettings for over 8 years starting out as Lettings Administrator. On returning from maternity leave, Jodie was promoted to Sales Administrator ensuring all paperwork was correct and accounted for. In 2014, the directors established S & A Property Management which specialises in apartment blocks maintenance and management. Keen for a new venture, Jodie took on the responsibility for block management administration and impressing the directors with her initiative, was promoted to Block Manager and now oversees the running of a number of apartment blocks in the Hemel area.

Tom Gilkes | Senior Sales Negotiator

Tom joined the Sure Sales & Lettings team as part of the office upgrade in 2017. With over 20 years’ experience working in the property industry around the Hemel Hempstead area, over the years Tom has worked in sales, lettings & property management, giving him an unrivalled knowledge of the industry & the area. As well as everyday dealings with buyers and sellers, Tom is also responsible for the sales progression within the office, liaising with conveyancers to ensure the sales process runs as quickly and smoothly as possible.

James McGarry | Lettings Manager

With over 14 years’ experience working as a lettings agent in Hemel Hempstead, James joined the Sure Sales & Lettings team to head up the Letting division as part of the office upgrade in 2017. James’ warm and welcoming nature has won him many loyal clients over the years, who continue to seek his advice & knowledge for their property needs. James’ methodical work ethic ensures the team are always performing to the best of their abilities and he is not afraid to get stuck in and help out where needed to uphold the high level of customer service the company strives to provide.

Tina Parrott | Property Manager

Tina’s background is predominantly in the retail management sector. However after looking for something more adventurous, in recent years Tina moved into the property industry and has thrived on it ever since. Tina joined Sure Sales & Lettings as part of the office upgrade in 2017 to assist with the rapidly growing number of properties being managed by the office. Tina’s responsibilities include dealing with account payments, liaising with contractors for maintenance issues and dealing with landlord/tenant queries. Her kind and caring nature has also proved popular with clients giving them piece of mind that their property management is in safe hands.


Read the latest news from Sure Property Group

Last month, according to Mortgages for Business*, Houses of Multiple Occupancy (HMO’s) produced the highest yield of all buy-to-let investments in 2017 at an average of 8.9% across the UK. We’ve spoken before on the blog about HMO’s and seeing that there is a rise in popularity with these types of lets, we thought now… Read more »

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In 2017 tenants across Great Britain paid a staggering £51.6 billion in renting charges, a £1.8 billion increase on 2016. This has been put down to the number of households renting, and seeing as rent prices have risen each year in the last decade, it’s no surprise to hear of the large increase. Over the… Read more »

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This week Reuters reported that residential development in inner cities stands out in 2018. You can read the full report here: goo.gl/BNKhbc. The article discusses some of the power houses of the Industrial Revolution including Belfast, Birmingham, Leeds and Manchester but other old industrial cities such as Sheffield and Bristol are following suit and here at… Read more »

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After having read Aleksander Stoyanov’s recent blog post on Property Eye, in relation to agent fees being charged to tenants, we wanted to give our opinion on the subject here at SurePropertyGroup.  Aleksander who writes on behalf of Tenants Voice, one of the UK’s largest online communities for tenants says “Tenants will have to (and… Read more »

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I was surprised when I reviewed the content of the blog over the past eighteen months to find we have given little advice to our landlords about rental increases. It’s a topic which frequently crops up in property management and a subject which is best handled well. Although no longer in a recession, the economy… Read more »

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With January 31st fast approaching, it’s that time of year again where we all seem to be scrambling around to find our reminders, references and log in details to submit our self-assessment tax returns. Like each year the HMRC prepare themselves for an influx of excuses as to why people haven’t been able to submit them… Read more »

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It’s January, a month of new beginnings; a New Year, a fresh start, plenty of ambitions and, for some, the goal of getting on the property ladder this year. We’ve started to see an increase in buyers looking for their first home and with that comes many questions about what the process of buying a… Read more »

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Things are happening in the Forest of Dean and if you are a landlord looking to make your next property investment, 2018 is the time to act. As of this week VAT has been removed from the M4 toll charges over the Severn Bridge, reducing car crossings from £6.70 to £5.60 (an annual commute saving… Read more »

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Hello, and firstly, a very Happy New Year to you. I almost entitled this blog, ‘don’t accept the first offer on the table’, but we are very early into the New Year; we can be a little bit more positive than that, can’t we? So far, since we’ve been blogging about Sales, we’ve talked about… Read more »

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Hello, and a very Happy New Year from all of us at Sure Sales & Lettings Gloucester. Whatever your plans for 2018, we hope it’s going to be a happy, healthy and successful year for you. We thought we would kick-start the year with a Lettings Round-Up but, before we do, we wanted to bring… Read more »

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Read all property news


Tenant Fee Structure and Examples (Including VAT)

  • Surelet Tenancy Application Fee – £120.00
  • Single Tenant Referencing – £120.00
  • Referencing For Two Tenants – £240.00
  • (Each Additional Tenant) – (£120.00)
  • Guarantor Referencing (If Applicable) – £120.00
  • Contract Fee – £120.00
  • Check in Fee – N/A
  • Final Inspection – £120.00
  • Company Reference – £360.00
  • Renewal Fee (6 months) – £108.00
  • Renewal Fee (12 months) – £108.00
  • Extending Periodic Fee – £108.00


  • Security Deposit in most cases will be the equivalent of Six Weeks Rent.
  • Where Pets are allowed, Deposit equivalent to 2 months’ rent will be payable.


The First Month’s Rent Plus the Security Deposit will be payable in cleared funds prior to move in.

Example 1

  • Monthly Rental of £750 One Tenant. No Pets.
  • Total Fees Payable – £360.00
  • Security Deposit – £1038.46
  • First Month’s Rent – £750.00
  • Inventory Fee – N/A
  • Total – £2148.46

Example 2

  • Monthly Rental of £1000. Two Tenants. One Guarantor, plus a Pet.
  • Total Fees Payable – £600.00
  • Security Deposit – £1384.62
  • First Month’s Rent – £1000.00
  • Inventory Fee – N/A
  • Total – £2984.62

NOTE: Surelet – Hemel are not part of a Client Money Protection Scheme.

All Fees Shown are inclusive of VAT at the prevailing rate.


Landlord Fee Structure

Full Management Service

  • Set Up Fee – £150 (£125 + VAT)
  • Inventory Fee (Dependant on Size) From – £156 (£130 + VAT)
  • Monthly Management Fee – 9.6% (8% + VAT)
  • Deposit Registration – FREE OF CHARGE
  • Rent Guarantee – FREE FOR 6 x MONTH
  • Inspections – FREE OF CHARGE
  • End of Tenancy Inventory – £60 (£50 + VAT)
  • Management of Contractors – 12% (10% + VAT)

Let Only Service

  • Set Up Fee (Percentage of first month’s rent) – 96% (80% VAT)
  • Inventory Fee (Dependant on Property Size) From – £156 (£130 + VAT)
  • Legal Assistance Cover From – £60 (£50 + VAT)

Additional Services

  • Legionella Risk Assessment – £108 (£90 + VAT)
  • Energy Performance Certificate – £108 (£90 +VAT)
  • Gas Safety Check (CP12) – £108 (£90 +VAT)
  • CP12 & Annual Service – £160 (£192 + VAT)
  • Regular Inspection – £108 (£90 + VAT)
  • End of Tenancy Inventory – £60 (£50 + VAT)
  • Renewal of Contracts From £60 (£50 + VAT)
  • Deposit Registration – £36 (£30 +VAT)

Fees shown are inclusive of VAT at the prevailing rate, Sure Sales & Lettings Hemel do not charge any fees in advance except for EPC which are required for advertising. The fees listed above are the Standard Advertised Fees of SureLet Ltd and are negotiable dependant on Size of portfolio and property Type, please contact the office further to discuss or to arrange a free No Obligation Valuation – 01442 252 579.

SURE Sales & Lettings Hemel Ltd is a subscribed member of The Property Ombudsman (TPO) redress scheme and will happily provide details of our membership and complaints procedure on written request.

NOTE: Surelet – Hemel are not part of a Client Money Protection Scheme